Adoption process:the mental process through which an individual passes from first hearing about an innovation to final adoption.
Attitude:a persons relatively constant evaluations,feelings,and tendencies toward an object or area
Belief:descriptive thought person holds about something
Business buyer behavior:organizations that buy goods and services for use in the production of other products and services or the purpose of reselling or renting them to others
Buying center:all the individuals and units that participate in the business buying decision process
Cognitive dissonance: buyer discomfort caused by post purchase conflict
consumer buyer behavior: the buying behavior of final consumers -individuals and households who buy goods and services for personal consumption
consumer market: All the individuals and household who buy or acquire goods and services for consumption.
culture:the set of basic values, perception,wants,and behaviors learned by a member of society from family and other important institutions
subculture:a group of with shared value systems based on common life experiences.
social class:relatively permanent and ordered divisions in a society whose members share similar values, interest, and behaviors
group:two or more people who interact to accomplish individual or mutual goals
opinion leader:person within a reference group who,because of special skills,knowledge,personality,or other characteristics, exerts influence on others
online social networks:social communities- blogs,social networking, virtual worlds, ect.
Lifestyle:a person's pattern of living as expressed in his or her activities, interests,and opinions
personality:the unique psychological characteristics that lead to relatively consistent and lasting responses to ones environment.
Motive(drive): A need that is sufficiently pressing to direct the person to seek satisfaction
perception: the process by which people select, organize and interpret info
learning:changes in an individual's behavior arising from experience
new product: a good service or idea that is perceived by some potential customers as new.
derived demand:Business demand that ultimately comes from (derives from) the demand for consumer goods.
straight rebuy: a business buying situation in which the buyer routinely reorders something without any modifications
modified re-buy:buyer wants to modify product specifications,prices,terms, or suppliers.
new task: buyer purchases a product or service for the first time
Value analysis:an approach to cost reduction in which competitors in which components are studied carefully to determine if they can be redesigned standardized, or made by less costly methods of production